8 best practices for clinic TV
Many medical and dental practices have TV screens in the reception area, in the exam rooms, or operatory. Keep reading to learn the 8 best practices for medical or dental practice TV.
#1 best practice -  Silence
competitor commercials – Why are you paying a service provider (Cable co) to
just run ads of your competitors? The first
priority when considering what should be on your screens in your practice is
to eliminate those competitor commercials!
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#2
 best practice - Use your screen to build engagement with your customers. Engagement can be across multiple platforms, review
sites, Social Media, inclusion on your Email newsletter.
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 #3 best practice;
Screens are communication tools. Utilize
them to talk to your patients on topics related to their well being. Your time with your patients is limited,
enlist your screens to begin the conversation and connection.
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 #4 best practice – Use motion to maintain engagement with
the screen. Our primitive brains are
drawn to motion, use this to your advantage to keep your guests’ attention on
your screen. Incorporate subtle animations and video into your campaign.
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 #5 best practice – Your
screens provides a great opportunity begin building trust and confidence of
your patients. This can be through displaying
your and your staff bios, discussing difference community action you take,
showing patient testimonials.
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 #6
best practice - Cut The Cord. Cable and
satellite providers offer many negatives to their services. SCM is the business answer to cutting the
cord and having only the content you want and none of the content you don’t
all at similar pricing to premium cable.
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 #7 – best practice – Your
screens are a prime location to promote your products and services. This can be in the format of a standard menu
or promotions.
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 #8 –
best practices – When you develop the content on your screens, it is always in
link with your brand. You eliminate the
surprise that can arise when using traditional broadcast tv or satellite. Control
the content that is being displayed to your customers.
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